Creating brand awareness is the foundation of any business’s marketing strategy – awareness leads to store/site visits which lead to conversions. Obviously, the wider your brand’s awareness reach is, the more visitors you attract to your brand.
Creating local or close vicinity brand awareness is relatively easier than creating widespread reach. Tools like Google My Business, strategies like local SEO, etc., garner (relatively) quick results and give you traction and brand visibility fast. Even paid methods like search engine advertisements and social media advertisements are cheaper when you target an audience that is geographically closer to your location of origin. You can also opt for offline marketing strategies that create brand visibility locally, or even nationally.
Going global with brand reach and awareness is something most brands struggle with. When you target a global audience, your business competitors suddenly multiply, and you have to exponentially increase efforts and budget to compete, and you are also limited to digital mediums. Paid channels become more expensive as conversion rates come into the picture and as the geographic radius increases.
Because mainstream strategies like Google Search Ads and Social Media Display Ads for brand awareness and reach are common knowledge, the competition within these domains is high. While you can invest in these areas, getting creative with your marketing strategies during the awareness stage will help you expend less effort and money while getting better results. We have one such affordable and profitable strategy for you – leveraging online surveys to reach a global audience.
How Online Surveys Can Take Your Brand Global
To answer this, you need an understanding of how online surveys work. Online survey sites like ours at Xcel-Online Surveys lets brands like yours post surveys that will help them get valuable feedback about products, services, interactions, design, content, etc. We offer rewards and redeemable points/coupons to survey takers as a token of appreciation for their time and effort and to make your survey attractive to our audience.
We then route relevant candidates to your survey who fill them and collect points that they can later redeem. Because we ourselves are a global brand – with our main panel in India and proprietary panels in Singapore, Bangladesh, Pakistan, Australia, and 27 other countries, the audience taking your surveys is also dispersed globally. This gives your brand international visibility directly through our candidates and also indirectly as survey takers, then spread brand awareness through word of mouth.
How Are Online Surveys Better Than Other Mediums For Brand Awareness?
The first step in creating brand awareness is creating visibility. Brands today pay huge amounts to run display ads on Google/Bing partner networks, to run banner and video ads on social platforms like Facebook and Instagram, etc., all for one single purpose – to have their brand made visible in front of an audience. These ads imprint your brand – the name, the logo, the tagline, etc., in the minds of viewers who later recall it when they have a need.
The issue, however, is that these paid channels are extremely expensive because of the competition. You have to constantly monitor these ads and increase the CPM (cost per impression) bid in order to outbid your competitors, who will then do the same, creating a constantly inflating ecosystem. You will need skill, time, and money to run these ads optimally or you run the risk of burning money without seeing any results.
Online surveys prove to be better, more affordable, and optimal when you are looking for an efficient way to create global brand awareness. Because our audience pool is large, and also because survey takers are willing to take multiple surveys (they are getting rewarded for them), you do not have to compete for audience attention.
We make sure that your brand’s surveys get the right amount of and relevant audience pool so that you not only get actionable survey results, you also get global brand recognition in the process.
Can You Expect A Large Audience Through Surveys?
We at Xcel-Online Surveys have built a platform that is attracting a huge audience of survey takers from across the globe. We have designed an easy-to-use web/mobile app that is secure and feature-rich, and this coupled with the exciting offers and rewards that are being rewarded is attracting enormous attention and candidates to our platform. Through this practice of attracting and retaining survey takers, we have launched international proprietary panels.
Our platform is created to enable both brands and survey-takers to foster. Brands get useful feedback from a highly relevant audience and global brand awareness that also spreads through word of mouth, and survey takers get attractive offers and rewards that keep them coming back for more. We have created an ecosystem that is conducive to growth at Xcel-Online Surveys. You can expect your brand to reach a global audience with us.
Contact us and get started today – https://xcel-onlinesurveys.com/